How to understand the commercial value of domain names
Today, the editor will tell you about the introduction of the commercial value of domain names, hoping to help everyone.
Is the commercial value of a domain name great?
"A domain name is like your postal address, it's like your badge of honor, it's like a bulletin board, and it's all rolled into a fragrant tortilla. From a business standpoint, anyone wants to have a bite."
Therefore, CNNIC believes: "From the perspective of the business world, domain names are known as the 'enterprise's network trademark'". Chinese news media also refer to domain names as "commercial secondary trademarks". With the formation of the value of the Internet as an advertising medium and trading venue, the function of domain names has also undergone fundamental changes. Because the public needs to find and locate website resources through domain names, companies that conduct online transactions need to make their domain names easy to remember and associated with products, trade names, and trademarks. People who don't know the company's domain name will first select the company's trademark, trade name and company name and try to connect to the company's website. This makes "a domain name no longer just an internet address. It also serves as an identification of the website to those who enter it, more like a company name used to identify a particular company".
The international IT industry and the corporate world are increasingly aware of the unique commercial value of industry domain names. The US IT industry believes that domain names integrate six major commercial resources (corporate legal person, business license, registered trademark, product brand, company name, and sales place) in the traditional business world, and have extremely high commercial value.
How to understand the commercial value of domain names?
The ultimate value of a domain name is whether it can bring traffic and profit, and these results will determine how much a company is willing to pay for your domain name. The commercial value contained in the domain name will directly drive the price of the domain name. For example, cars.com is worth more than camping. Simple, well-known English words and phrases are also valuable because it is easy to brand, such as monster.com. Domain names that contain a registered trademark are worthless, and registering such a domain name is a waste of money and time because, according to the latest domain name policy, such domain names can only be registered by the trademark owner. For example you cannot register coke.* or coke*.com because coke is a registered trademark.
The above is to introduce the commercial value of domain names from two aspects: is the commercial value of domain names great, and how to understand the commercial value of domain names.