How do companies choose a brand domain name

How a company chooses a suitable brand domain name is a very important thing. I think it can be considered from the following aspects.

One: The catchy short domain name is very advantageous in advertising and different forms of marketing, which can attract consumers, but once it goes online and is recognized by consumers, it will have an impact on the company's brand and weaken the brand's reputation. A sense of presence, a domain name can only be part of a brand, not a substitute for it. What makes more sense to consumers should be your brand name, followed by a .com, so it feels very natural.

Two: If you are a start-up business, the first important factor you need to consider when choosing a domain name is its branding, whether it is suitable for building your brand website. Can I get the corresponding domain name?” It’s the best thing to do if you can grow with your business using an exact match brand domain name from the start.

Point 3: Your brand name can be very long, but your brand domain name is best controlled within 3 to 12 characters, because only in this way can your users identify and remember your brand faster and easier. No user wants to spend a long time typing a brand name into the search bar, and having a short brand name and domain name is the key to attracting users.

Four: Regarding the suffix of the domain name, major statistics have come to a conclusion that .com is the best choice for brands, and it is also the final choice. Although the new top suffixes are rising, they still cannot shake the popularity of .com in internationalization and internationalization. The status in the minds of netizens, of course, if your positioning is a specific country or region, you can also choose the corresponding country domain name.

Five: The choice of keywords should be careful. After all, it is impossible for every company to obtain the exact matching brand domain name as desired. Many companies will choose to add keywords instead. If you choose the right keywords, you can effectively strengthen the search engine optimization, but if you choose the wrong keywords , the pair of brands will be a "disaster", and it is even possible that the brand you have worked hard to build ends up being a wedding dress for a competitor or other unrelated business.

Six: Avoid numbers (for foreign companies), avoid hyphens "-", and avoid typo domain names. Because of the relationship between Chinese culture, domestic enterprises still have good results in the use of digital domain names, but they are very unfriendly abroad. In addition, many companies choose the XX-XXXX form because they cannot obtain the corresponding brand domain name, or choose some misspelled typo domain names, which is absolutely undesirable. Because once a company or competitor uses the exact matching domain name, this form of domain name will give users a feeling that "this company is owned by XX company", and even be considered as a "next-brand", "" infringement”, thereby causing unnecessary legal disputes or arbitration risks.

The above is the introduction that Xiaobian shared with you today about how companies choose a brand domain name. When choosing a brand domain name, you can choose according to the above content.