Enterprise Marketing Q&A: How to Effectively Promote Online and Improve Customer Base and Conversion?
How to effectively promote the network, improve the customer base and conversion? In order to carry out effective online promotion, Mr. Li Anhua, chief consultant of Shenzhen Sanxing Management Consulting Co., Ltd., believes that the following points must be paid attention to to effectively increase the customer base and conversion:
The first point: First of all, who is your precise target audience?
It is very important to analyze the precise target population. Why do many daily promotions for network marketing promotion have no effect? One of the biggest reasons is that they promote blindly. They don't even know who the target customer group is, so they only know how to advertise everywhere on the Internet. Let me ask, if these groups are not your customers, even if you are working hard and keep posting them every day. Advertising, do you think you can have customers? Therefore, it is very important to analyze the target group clearly.
The second point: analyze the fish ponds where the target population gathers
This is also very important. To do a good job in online promotion, you must find a fish pond with a large number of target customers to promote it. If the place where you promote every day does not have your target customers at all, then you definitely don’t. order.
The third point: on how to improve the customer base
This can be free promotion, combined with paid promotion to increase the customer base, it can also be improved through WeChat group fission, or it can be improved through the introduction of old customers.
Fourth point: on how to improve conversions
To increase conversions, you must first test how your website or online store details page converts. If the conversion is low, you must optimize the details page to increase the conversion rate. Test when you optimize a little, test when you optimize a little, and repackage your communication skills.
In the long run, you need to think clearly, where are the mainstream users coming from? In the short term, where will your first users come from? For most products, the first users often come from friend recommendations, SEO optimization, or through some big V recommendations. Because in the initial stage, neither the popularity of the product nor the product experience is enough, and it is difficult to retain users. The retention rate of users recommended by word of mouth will be better.
I hope the above content can help you, and be grateful for every encounter in your life. Trust comes from attention, if you trust us, please follow us.
Virtue does not match, there will be disasters. Virtue in the world, with faith and far. Finally, a famous brand marketing expert, who has served in the world's top consulting companies and is now the chief consultant of Shenzhen Sanxing Management Consulting Co., Ltd., Mr. Li Anhua, sent a 16-character motto of the quick transaction method: adjust the channel, choose what you like, understand the needs, and send On the antidote. These 16-word mottos are very important, and understanding is fate is the foundation. May you go wider and farther on the road of targeted and precise marketing, and finally achieve a fast and honest transaction.
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