Press Release Marketing Service Provider Jingke.com: 5 Content Marketing Strategies for Corporate Brand Press Release Marketing

Press Release Marketing Service Provider Jingke.com: 5 Content Marketing Strategies for Corporate Brand Press Release Marketing

Most effective content marketing today starts with a great storyline. Therefore, if you want to do a good job in brand marketing, you need to find a good storyline to tell, which will help the brand stand out. According to the data, only 15% of small businesses actively market to millennials. And content marketing is the best way to reach them; 77% research a purchase before contacting a salesperson, 69% consult multiple sources before making a purchase, and 84% of those people don’t trust traditional advertising.

There was a case in the United States where a company declared on Black Friday that 100% of its profits would be donated to environmental charities, and the story was widely reported by the media. It went viral on social media and helped the company achieve record-breaking sales. Events like this are a perfect example of a story that grabs the attention of millennials.

Of course if you can't donate all your profits to charity or grab national headlines, don't despair. Here are five strategies to help you prepare for content marketing to a millennial audience.

1. Need to give up hard ads

To effectively reach millennials, it’s important to ditch hard advertising and focus instead on high-value content that speaks directly to them — and guides them organically to a solution. Whether it's a white paper or a marketing article, follow a three-part framework to replace hard selling to get your prospects to act:

Any questions? Focus on clear challenges that resonate with your audience.

What are your unique perspectives, insights and solutions? Show off your knowledge and provide insider insights that both educate readers and make you an expert.

What's next? Provide a clear call to action to help readers find solutions.

Content marketing focuses on a story about what your customers care about, what they need to know, and how you can fix it.

2. Shift to mobile

Most of the contemporary post-00s have their own mobile phones and spend a lot of time looking at their mobile phones every day. Therefore, the activities carried out for the post-00s can be carried out around the content marketing on the mobile phone. Contains the following forms:

Embrace video: The rise of short video software such as Douyin has made video one of the most popular forms of content for today’s millennials. Companies can consider publishing in the form of short videos when doing marketing.

Tell your story visually: Millennials respond to visual content, from data-rich infographics to beautiful images. Could this represent a new way of telling your story?

Try formatting: Written content needs to be creatively formatted for mobile users. Mobile-friendly content can be short or long, broken up with short sentences, bullet points, and plenty of fast-loading visual aids.

3. Listen to the different needs of customers

From social listening to face-to-face conversations with customers or formal market research to better understand their needs. Take some time to think about how they are different and how the stories and content that appeal to them will be different. You don't necessarily need to be particularly creative; you just need to tell a story that resonates with your readers. The more personalized each content marketing campaign is, the more effective it will be at winning customers and building relationships.

4. Leverage social media and social proof

Millennials are addicted to social media, and businesses recommend spending hours tracking their favorite trends, celebrities and brands when it comes to marketing. And millennials will connect with family, friends and influencers for advice when looking for information. So your content strategy needs a social component

Use live streaming platforms to introduce the people behind your brand and create authentic, engaging conversations that millennials love.

Put the spotlight on your customers by hosting an event to encourage them to share photos of themselves and your products.

Reach out to influencers who can develop a unique interpretation of your brand story, expanding your reach and exposure.

Find the intersection of storytelling and social to really engage your customers on different platforms.

Millennials respond to content marketing because it's an organic platform to engage with them. Look for stories that apply directly to different audiences, build them around relevant hotspots, try to leverage social media and mobile, and focus on framing the conversation with customers rather than selling to them. This is the best way for you to turn millennials into your most dedicated long-term customers.

Jingke.com, based on its rich experience in news adware marketing, has made up for the inadequacies of hard advertisment, and guided consumers into brand promotion with the effect of hiding needles in cotton, which plays an important role in shaping a perfect brand image. . In addition, as a professional Internet integrated marketing agency, Jingke.com can also cooperate with soft text marketing through the integration of other types of communication forms, such as the construction of the whole network e-commerce platform, the information flow advertising of major Internet media, etc. The company builds a high-end brand image.

Beijing Jingke Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is an Internet technology company specializing in providing professional Internet marketing services for brand enterprises and listed companies, and building an Internet marketing brand image, focusing on providing Internet integration for brand enterprises. Marketing Services. Comprehensively integrating Internet media resources, through rigorous planning, proper implementation, accurate promotion and other efficient operation modes, it helps corporate customers in various industries to successfully achieve the goals of brand building, image building, and product promotion in the network field.

After 15 years of hard work and hard work, Jingke.com has developed into a "search engine marketing, information flow advertising, brand advertising, traditional advertising, news advertisment marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word-of-mouth communication, Chinese domain name" (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile phone domain name)" and other comprehensive precision network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeblood of the development of the era, standardizing the industry standard of network promotion integrated marketing, news advertisment marketing, and doing effective communication. In the era of mobile Internet, based on the breadth and depth of the Internet, it provides multi-dimensional network promotion services, provides news advertisment marketing for more than thousands of enterprises, integrates marketing methods to spread brands, monitors and optimizes network operations, and realizes brand building on the Internet for enterprises and market sales targets. (Jingke.com)