News advert marketing provider Jingke.com: advertisment marketing helps companies improve brand awareness and conversion

The analysis of Jingke.com pointed out that soft text is an efficient marketing method with fast dissemination, wide coverage and strong credibility. It is particularly prominent in enhancing brand awareness, building products, increasing website traffic, mining potential customers, and assisting business operations. . Many businesses want to use adverts to promote their companies, so what are the tricks in advert marketing?

1. Do a good job in the marketing of soft articles in advance

Jingke.com said that soft text marketing is a concrete manifestation of the company's target soft culture, while corporate advertising is the final product of the company's brand and sales. Its ultimate goal is to shape the image of the company and make the company profitable. Therefore, soft text marketing The operational principles of planning, organizing, implementing and correcting must be followed. Know who our customers are, what our purpose is, when we publish, what content, expected reads and views, what users are saying about the software, and more.

2. Give the soft paper a "beautiful" name

Jingke.com pointed out that in the whole software marketing, the title is like a "face", and its success depends on whether it can attract readers' attention. Of course, it's not enough to just catch the eye, it also needs to attract the reader's interest and want to "show me".

3. Media public relations work is indispensable

Jingke.com said that every company and product will have some negative news and remarks. When we publish soft articles, we especially need to create a positive atmosphere. According to research, one negative news of negative news can offset more than 5 positive news. news, which requires the joint efforts of the media.

4. Post news when it is released

Jingke.com pointed out that in order to be successful, there must be "climate, favorable location, and people", and in order to be successful, there must be a good publicity. The "time of the day" is mainly reflected in the company's grasp of the timing and the delicate follow-up of the current news hotspots when it publishes advertisment advertisements. When the news media continues to "hype" a major topic, the company must respond quickly and "follow the trend" by writing some soft articles similar to the topic.

At the same time, because there are more rules and requirements in the creative process of the press release, if it cannot be handled correctly, it is difficult to get good feedback on the resource platform. Therefore, when writing a soft essay, there are many skills that must be learned. Only in this way can one make one's own work more valuable. So, what are some special essay writing skills?

First of all, the length of the article should be determined according to the specific type and category, so as to keep the reader interested in reading it. For example, the description of the product is preferably 300 to 500 words, but the story needs 1000 to 2000 words, so as to attract people. The longer you read an essay, the higher its writing value.

Secondly, the presentation of the article should be concise, concise, easy for readers to understand, and try not to use any modifiers. After all, press releases and writing are different. When writing, you must pay attention so that your works can be better accepted by readers. Only in this way, soft essay writing will be more professional, more secure, and more accurate.

Jingke.com, based on its rich experience in news adware marketing, has made up for the inadequacies of hard advertisment, and guided consumers into brand promotion with the effect of hiding needles in cotton, which plays an important role in shaping a perfect brand image. . In addition, as a professional Internet integrated marketing agency, Jingke.com can also cooperate with soft text marketing through the integration of other types of communication forms, such as the construction of the whole network e-commerce platform, the information flow advertising of major Internet media, etc. The company builds a high-end brand image.

Beijing Jingke Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is an Internet technology company specializing in providing professional Internet marketing services for brand enterprises and listed companies, and building an Internet marketing brand image, focusing on providing Internet integration for brand enterprises. Marketing Services. Comprehensively integrating Internet media resources, through rigorous planning, proper implementation, accurate promotion and other efficient operation modes, it helps corporate customers in various industries to successfully achieve the goals of brand building, image building, and product promotion in the network field.

After 15 years of hard work and hard work, Jingke.com has developed into a "search engine marketing, information flow advertising, brand advertising, traditional advertising, news advertisment marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word-of-mouth communication, Chinese domain name" (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile phone domain name)" and other comprehensive precision network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeblood of the development of the era, standardizing the industry standard of network promotion integrated marketing, news advertisment marketing, and doing effective communication. In the era of mobile Internet, based on the breadth and depth of the Internet, it provides multi-dimensional network promotion services, provides news advertisment marketing for more than thousands of enterprises, integrates marketing methods to spread brands, monitors and optimizes network operations, and realizes brand building on the Internet for enterprises and market sales targets. (Article on Jingke.com)