A collection of new stores, new products, and time-honored brands! 2022 Tianjin New Product Launch Festival is fully launched

Tianjin North Net News: In order to focus on meeting the needs of citizens for high-quality life and help cultivate and build an international consumption center city, on October 2 , the 2022 Tianjin New Product Launch Festival was fully launched .

The 2022 Tianjin New Product Launch Festival, with the theme of "Tesco Tianjin City Enjoy the World", will start in September and continue until the end of this year. During the event, a wide range of industries such as automobiles, home appliances, department stores, catering, and retail will be widely mobilized to continue to create iconic debut events such as trend markets, trendy product exhibitions, and trendy brand catwalks, focusing on well-known international and domestic brands and organizing major brands. Merchants release the latest and most fashionable products, and provide consumers with the latest and most fashionable consumption feasts covering clothing, shoes and hats, cosmetics, jewelry, watches, automobiles, time-honored brands and other products.

Xu Fengcheng, a second- level inspector of the Municipal Bureau of Commerce, said that this new product launch festival is an important event of the second Haihe International Consumption Season and Quality Life Festival. It is expected that more than 200 products will be unveiled, more than 500 brand new stores will be opened, and various promotions will be held. There are nearly 1,000 consumer events .

Brand new stores opened in a concentrated manner. Major brands are optimistic about Tianjin, and increase investment in setting up various boutiques, theme stores, online celebrity stores, etc., of which more than 30 % of the first store in Tianjin , the famous Italian shoe and leather brand TOD'S (Tods) Hisense Plaza brand new boutique Store, Swiss independent watch brand Breitling Plaza 66 store, global outdoor sports brand SALOMON Mixc City store, LB Haifeixiu Mixc City black label flagship store, South Korean women's fashion brand CHUU Nankai Joy City store, etc. will open successively to attract customers, Louis Vuitton's new jewelry and watch pop-up store debuted in Vientiane City, Wanda Sports promoted and operated the famous basketball trendy brand JRS , the first offline experience store in the country, and settled in Jinwan Plaza. Haier, Hisense, Boss, Siemens, Xiaomi, Huawei, etc. Appliance brands have opened a number of new stores.

The opening of shopping centers has a strong driving effect. Before the end of the year , with the opening of five commercial complexes including Xiqing Wanda Plaza, Eco-city Wanda Plaza, Jin Maohui, Sino-Ocean Future World, and TEDA Fashion Shopping Center , there will also be Nairpo Parent-Child Paradise, Interstellar Legends large indoor amusement space, A large number of Tianjin's first stores or regional first stores, such as Margherita Daisy Italian Restaurant, were unveiled.

The first launch of new products leads the fashion trend. Major brands take the initiative to adapt to the trend of consumption upgrading, vigorously develop new formats and models, highlight novel, unique and fashionable concepts, integrate elements such as national trends, sports, animation, etc., and release designer products, IP co- branded products, etc. The latest models such as Hongqi H9 , Leapmotor C01 , Changan Auchan X7 PLUS , FAW Toyota Crown Land 2.0T and other new models were held simultaneously in Tianjin; GIVENCHY Givenchy, GUCCI , SAINT LAURENT , GODIVA , CELINE , PRADA Other international brands have also released new autumn and winter products in Tianjin.

New products of time-honored brands stimulate new kinetic energy. All the time-honored brands took advantage of the situation and launched new products one after another, which not only established their brand image, but also deepened the trust of consumers. At the same time, they expanded their sales through activities such as the Haihe International Consumption Season, the Time-honored Brand Expo, and “Tesco” consumer coupons. Luhua launched new edible sea salt, instant sea salt, probiotic sea salt, etc. Xianghe Pastry Shop promoted new cakes co-branded with the Forbidden City through Xiaohongshu live broadcast, Seagull independently developed new watches, and Lao Meihua and Haihe River Cruises jointly created "Nine Rivers Bottom" Guochao co-branded shoes, Guishunzhai launched new snacks, Haihe Milk, Limin, Yingbin, etc. also launched a batch of convenience food.

Promotional activities benefit the public. The key business districts in each district will carry out the first store brand day. With the help of new store openings and new product releases, new product launches, tasting sessions, sharing sessions, etc., will be launched. The first day of consumption gift packs, discounts, high points, instant discounts and other activities. During the National Day holiday, under the premise of doing a good job in epidemic prevention, various shopping malls have carried out online and offline consumption promotion activities in an orderly manner.

In conjunction with the Farmers Harvest Festival, various districts have widely built online and offline sales platforms to develop consumption models such as micro-vacation, micro-tourism, and rural tourism. Jinnan District held a series of live broadcast activities of "Jinnan Good Things Are Shaking"; Jizhou District held the listing ceremony of "Yuqiao Water Source Ecological Crab" to create a "Yuyangji" Jizhou high-quality agricultural product brand; Ninghe District held Qilihai Fragrant Crab Listing ceremony; Xiqing District launched a number of parent-child research experience bases such as Ecological Liubu.

(Jinyun News reporter Zhao Yingyan)