What are the criteria for a good domain name?
The most important requirement for a good domain name is that it is easy to remember, and the second requirement is that it will be associated with products and brands. The simplest requirement of a good domain name is that it is easy to remember, and the second requirement is that it will be associated with the product and brand. After the traffic of these elements increases, the brand effect of the domain name will gradually be reflected.
- The age of the domain name
The length of domain name registration is a number of factors that affect ranking. The main indicators of SEO ranking are trust and relevance.
Then the longer the domain name, the more conducive to the ranking of the website, and the longer the registration time is conducive to accumulation and improvement.
But these old domain names are either unused, or have always been doing the same content;
Otherwise, changing the keywords will take time to accumulate the trust of the search engine, and the weight will be divided by the previous keywords.
- Domain names are easy to remember
One of the characteristics of a good domain name is that it is easy to remember. Too long speech should not be considered.
In particular, domain names using pinyin or pinyin abbreviations are still applicable in China, but don't use them in foreign countries, and foreigners can't understand pinyin.
If you want to be remembered among many websites, the first point is: the first time you see a domain name, it will be remembered in your mind and will never be forgotten.
- The shorter the domain name, the better
Domain names are short and easy to remember.
However, it is not blindly pursuing shortness. It is still easy to remember. Many English words can be abbreviated to minimize the use of characters.
- It is best not to use the horizontal line
Simply put, simply don't use www.abc-dd.com or even www.abc–def–ghijk.com
This type of domain name is easy to grab traffic, and it is inconvenient to express.
When some people register a domain name, they will find that many short domain names that are easy to remember have been registered, so they add a horizontal line in the middle.
It seems to solve the problem, but the effect of this kind of domain name is the worst, it is better to change to a longer one, and do not add a dash to the domain name.
- Use .com international top-level domain name
99% of the most valuable sites on the Internet are .com, which is also the type of suffix most commonly known.
It is also the safest choice, small languages can use local domain names
- Simple pronunciation
Some websites have domain names that are hard to pronounce, and similarly hard to remember.
In the same way, why do not use numbers in domain names, on the one hand, the reason is that numbers make your website look less formal and difficult to remember;
On the other hand, it is also not conducive to pronunciation. The longer the number, the more the pronunciation syllable.
- Plural numbers are better
Some people use product keywords as domain names. It has been observed from the search engine that the same product word has more plurals than singular in terms of search times;
Even if you use singular words to search in search engines, many of the search results are still displayed in plural and have better rankings.
Except for individual products or industries where the singular number is significantly more likely to be used than the plural number.
- Whether the domain name should contain the keyword brand
Including keywords in the domain name can clearly let potential visitors know what your website is for, and many times we may need to display the product category and industry in the domain name.
Including the brand name, there is no way to say what your website is about in the domain name.
If your brand already has a certain reputation in China and you plan to enter the overseas market, you can consider it.
After all, the brand needs a professional team to continuously increase the brand's gold content and value. If the company is not very strong in terms of convenience, it can be temporarily delayed.
- Check regularly for better domain registration opportunities
Or to put it bluntly, your product category word or direct product word registration opportunity!
In this way, the traffic can be accurately positioned in this category, and any potential customers will never forget the domain name.
With such a good opportunity, other domain name selection rules can be put aside for now.
Websites can use two domains, 301 redirecting a not-so-good domain name but a domain name already in use to a new, better domain name.