Chinese Domain Name Trend
Today, more than 100,000 organizations have registered Chinese domain names, and the registration ratio of the top 500 enterprises exceeds 50%. Government agencies and institutions are also applying for Chinese domain name registration.
- The Chinese domain name is the real estate of the enterprise on the Internet
Chinese domain names are unique, and registered Chinese domain names cannot be registered repeatedly. Therefore, the "scarcity" of the domain name itself determines that it has a high collection value, so it will aggravate its "scarcity" over time. In the same way, it continues to increase in value due to scarcity.
- The Chinese domain name conforms to the language habits of netizens
The Chinese domain name is composed of Chinese characters, which conforms to the reading habits and usage habits of Chinese people. It is simple and easy to remember. It is also a "cultural business card" for enterprises to display themselves on the Internet.
Chinese domain names lower the operating threshold for Internet users, provide potential Internet users with convenient access to the Internet, and become an image symbol for Internet users to easily identify companies. People's memory of Chinese is much higher than that of English, which avoids website confusion caused by spelling mistakes in English, and can effectively prevent potential infringement risks such as "copying and counterfeiting".
- Provide more marketing opportunities for SMEs
The proportion of small and medium-sized enterprises establishing websites to develop e-commerce is relatively low, and Chinese domain names are easy to remember, conform to Chinese culture, and are more easily accepted by consumers, which will attract more small and medium-sized enterprises to turn their attention to the Internet.
A simple and clear domain name that matches the company name or brand will make customers remember it deeply and generate strong brand associations. When the company conducts online promotion, it can help the company to attract more customer traffic and stimulate more potential customers. This is also an important reason why many companies and brands have started to register Chinese domain names.
The development of Chinese domain names is as unstoppable as the tide, and relevant institutions and forums of Chinese domain names are following the trend and actively promoting the application and development of Chinese domain names.
With the gradual increase in the online business of enterprises and the intensification of competition among enterprises, strengthening the protection of Chinese domain name brands will become an important task for enterprises.