How do we-media and financial media become hot spots?

Both self-media and financial media like to follow hot spots. In fact, it is understandable that hot spots will become popular! But the actual situation is different from what we imagined. It is very common to follow the hot spots but not catch fire. Why does the system not push hot content? In fact, the integration of media and self-media needs to practice internal skills!

Friends who make short videos usually think that short videos depend on content and know-how to become popular, so they work hard to follow the hot spots, and then buy fans, buy likes, and buy traffic to push. Most of the friends who are in the media industry have come from the professional field of film and television. They often think that the short video is popular because of the current short video media environment. A layman can be popular, and they can be more successful by using their professional knowledge. But in the end, all the money and effort were spent, but the content didn't catch on.

Therefore, the self-media started to complain about the monopoly of the media by the media, but the media thought that the media’s nonsense all day disturbed their reporting content. Where is the problem? It's all too quick.

To give a simple example, friends who make short videos all want to make a popular video! The so-called fire is that most people are interested. But many times you have a good content, such as a serial crash in a certain area, etc. There are many people interested in this theme, and it can basically be popular! I posted a short video in a happy mood, but most of the time it wasn't a terrifying like! The first result is that no one sees it at all, and the number of pageviews is less than 500. The second result is that the number of page views is greater than 10,000, and then it will not increase. In fact, in both cases, the platform does not push you, and if you do not push at all, there will be no traffic.

The system has pushed it, but it has been manually reviewed by more than 10,000 people. If it thinks there is a problem, it will not be pushed. At this time, you can check yourself and make sure that this video is marked as "not suitable for promotion". Why is this so? Because personal accounts do not have the right to report news and comments. Why are some accounts able to report openly? The reason is very simple, they are the media.

The financial media belongs to the official media and can naturally report. How can a friend say that the hot spot is monopolized by the media media, so we media can't do it? In fact, it is not only the self-media who asks this question, but also some local financial media are also facing this situation.

Professionally, this is a matter of content. You must know that the media is hierarchical. For example, CCTV belongs to the national media, talking about national affairs. The provincial TV station is about a province. . . . . When it comes to financial media, there are also

own range. If you are a city-level financial media, you should do your own business in the city. And self-media is your own brand, and you should say your own feelings or opinions. For example, a while ago, I posted a "Nanjing has seized a small film team", and the traffic soared, but a day later, the system ruled that it was "not suitable for promotion".

So I made another video on "Small Film Team Phenomenon and the Development of the Film and Television Industry", there is no problem.

why? The former is about reporting, and the latter is about my views on the development of my film and television industry. The topic selection is completely different.

Whether it is from the media or the fusion media, the content should be based on its own positioning, rather than completely following the big hot spots. It is not impossible to do big hotspots, but you must analyze and look at hotspots from your own perspective. That is to say, in the legend, the eyes are downward to practice internal skills, and the professional way is to choose the topic homework.

Mr. Haida Hao

2022.5.26

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