Analysis of five common problems in drainage promotion

Today, I will briefly sort out the five common problems of drainage and promotion.

1. The goal of drainage promotion

Common drainage and promotion goals are to guide users to place orders for consumption, guide users to add customer service WeChat, qq or follow WeChat accounts, guide users to add WeChat mini-programs, and guide users to consult online or by phone. Guide users to the website and present corporate information to users. To do drainage promotion, we must first clarify what our promotion goals are, and then make a drainage promotion plan according to the specific goals. Only precise goals can make us not so blind in the process of drainage and promotion.

2. What are the methods of promotion

What are the most common methods of promotion? Drainage promotion includes online promotion, offline promotion, and combined online and offline promotion. Common online promotion methods, Baidu promotion, search promotion, information flow promotion, website fixed advertising space, WeChat fission, SMS marketing, fixed advertising space, marketing fission and so on. Common online and offline promotion methods, gathering likes in the circle of friends, following the official account or small program to send small gifts, sharing and grabbing gifts, etc. Specifically, we still have to choose the appropriate method to promote according to the actual promotion goals.

3. What should be paid attention to in drainage promotion

First, clear goals, choose different methods for different goals.

Second, don't be impatient in the promotion in the early stage, eat with a stutter, and do a good job of problem analysis.

Third, choose the appropriate media and method.

Fourth, do a good job of landing pages, websites and so on.

4. How should drainage promotion cooperate with conversion?

Drainage promotion is only the first step, and conversion is what customers really care about, but there is still a long way to go in the middle of drainage promotion. Many customers ignore the middle step and think that if I spend money to attract traffic, I should recharge. In fact, the real key is the middle step. So how do we cooperate with the transformation?

First, do a good job of online consultation, telephone service, and do a good job of speaking skills in advance, and what questions users may ask.

Second, simplify the process of placing an order and opening an account, so that users can feel the quality of service.

Third, the most important point is to have patience and sufficient patience.

Fourth, do a good job of products, and products that do activities must make users feel sincere. Often doing activities is to consume other products by bringing popularity, and cannot rely on activity products to make profits.

Fifth, communicate with the bidding promotion staff in a timely manner and make adjustments.

The success of drainage promotion depends on the efforts of the group and the sincere service. It is not just a simple payment, and the profit will come. There are more details that we need to explore and persist.

5. How to do statistics after drainage promotion

Finally, we must do a good job of drainage and promotion statistics, including expenses, personnel work, marketing time, marketing platform, number of followers, activity effect, follow-up, real-time profit, etc. Do your reference and preparation for your next event.