How many treasures should the new Taobao store open?

As the Taobao platform continues to grow, more and more people start to set up shop on Taobao. After we open a store on Taobao, we need to upload products. There are many problems with opening a store. First of all, one of the most frequently asked questions is that when my store is opened, how many products should I put on the shelves?

1. Generally speaking, it is recommended to put about 15-20 new stores on the shelves first. If there are too many products on the shelves at one time, it is likely to cause the situation that the operation cannot be carried out, and it is easy to produce a situation of slow sales! If there are too few products, it is difficult to meet the relevant requirements of the platform, and it is easy to affect the store traffic.

2. 10-15 products need to be divided into main products, main products and auxiliary models, to ensure that the sales of the main products exceed 60% of the whole store, so as to avoid affecting the differentiated traffic of the store.

3. For the title keywords of the product, please pay attention to different "precise long-tail keywords".

4. After 10-15 new products are launched, combined with the "new platform regulations", that is, the principle of 7 days, the products will be put on and off the shelves according to their own needs, so that the main products have enough display, and there will be more after the display. Click, there will be consumption.

At the same time, as a novice, we need to pay attention to the following points:

1. To get the weight, you must first follow the five logical modules of plan-unit-positioning-resource positioning-creativity. Do a good job in product operation.

Second, optimize the goal (promote clicks, promote additional purchases and collections), find out the core audience (segment potential customers, new customers, old customers, core audience: product crowd and store crowd).

3. Pay attention to the key evaluation indicators of search engines in the new product period:

(1) Click-through rate: The weight of the new product actually gives you the opportunity to show it, and those who can seize the opportunity will get more attention, that is, the click-through rate.

(2) Staying time: The longer you stay in the store, the more attractive the new products in your store are.

(3) Conversion rate: This is a very core indicator, and the most important thing is whether the traffic can realize the value.

(4) Feedback rate: Taobao's favorable rate for words, sharing, etc.

(5) Repurchase rate: old customers and repeat customers.

4. All of the above indicators are acceptable. After 10-15 items are listed, the weight will increase.

   

So Shuoguo finally recommends everyone, as a Taobao merchant, if you want to upload products, you can find out the number of products on the shelf. That doesn't mean the more product on the shelf, the better. It is necessary to combine the actual situation of the store to determine the number of products on the shelves.