Mao Jiye: Why is our consumer Internet number one in the world, while the industrial Internet is lower than the world average?
Produced | Sohu Business School
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In the IoT era, the new capabilities of products and the data they generate have ushered in a new era of corporate competition. How to understand the Internet of Things technology? How does this affect the company's competitive strategy?
On the afternoon of May 24, Mao Jiye, a professor at the Business School of Renmin University of China, started from the "Competitive Strategy of Enterprises in the Internet of Things Era" written by Michael Porter and James Hopeman at the "Harvard Business Review" classic re-reading activity, and led everyone. Explore the potential and impact of IoT technologies.
Porter pointed out in "Competitive Strategy of Enterprises in the Internet of Things Era" that in the Internet of Things era, most enterprises also focus on "connection", but their attention should actually be on "things", that is, the true meaning of Internet of Things. It lies in the new capabilities of the product and the new competitive relationship created by the data it generates. To this end, Porter put forward 10 strategic options, which Mao Jiye believes are of great value and significance.
"The strategic core of a product, I think, is product layout and product selection." Mao Jiye pointed out that product strategy is the core of the entire strategy, which upgrades and digitization should be done on products, how many functions should be equipped, and which features should be developed the most. Consider first. "We've seen a lot of companies now aggressively transitioning to cloud platforms, and it's a qualitative leap, and it's going to bring a lot of advantages."
Mao Jiye said that the era of the Internet of Things, or the era of the Industrial Internet, is relative to the consumer Internet. In the early stage, the consumer Internet mainly relied on the PC Internet. In the later stage, with the popularity of smart phones, online mobile consumption can be used, and it is essentially the consumer Internet. In the era of the Industrial Internet, it focuses on the inside of the enterprise and on the change of production relations, that is, the reconstruction of the production process and organization. If the transformation can be successfully completed, the company can form a new business from its external output and gain new competitive opportunities.
"Let's look back and see why our consumer Internet is so developed in the world, but our industrial Internet is lower than the world average. In fact, there are many difficulties and challenges in this process." Mao Jiye emphasized that once the transformation begins, it will There are many strategic decisions that need to be made, such as which ones rely on external empowerment, which ones rely on themselves, and how to organize them rationally. These are all things that need to be considered.
Mao Jiye believes that the impact of the Internet of Things era on us is subversive. It has changed our products and services, our production methods, and even each of us. "This kind of enterprise change and social change will become one of the important sources of our innovation for a period of time in the future. It subverts the competitive landscape and restructures the enterprise."
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