How to promote Pinduoduo new store

For newly opened Pinduoduo stores, it is definitely necessary to first understand the promotion methods of Pinduoduo stores, and also choose a method suitable for new store promotion. In order to help sellers solve this problem, I have also organized some promotion methods. and method.

The promotion and drainage of Pinduoduo’s new store is the Paipaiwo Alliance. Paipaiwo affiliate promotion is a promotion model CPS that is billed by transaction. Pinduoduo sellers can also adjust the commission at any time to control the promotion. Pinduoduo sellers are required to pay a commission to the Paipaiwo Alliance. Works well. If you have opened a Pinduoduo store, you might as well try it before you can build the store.

Enter the homepage of the PPW Alliance website and click to log in to ppwsc.com. If you don't have an account, you can register first and then log in as shown below.

1. A lot of money

For new products in the new store, if you want to break zero, you can try to promote the treasure, which is very suitable for the initial paid promotion of the novice. The weight is also the same as the main site marketing.

Toduojinbao promotion mainly considers three requirements: push hands, commissions and coupons:

Step 1: Attract pushers to share

(1) General promotion + sharing value points. When there is zero sales in the early stage, it is recommended to choose general promotion; in addition, choose products that are topical and have outstanding selling points.

(2) Endorsement of trust enough to dispel the concerns of the pusher. By describing the word-of-mouth brand and origin of the product, the quality of the product is highlighted, and after-sales service is provided to increase the willingness of promoters to recommend.

Step 2: Coupons and commissions attract promoters to recommend and buyers to place orders

(1) During the early period of breaking zero impulse, high commission and high coupons can be set to attract promoters to share and consumers to buy. It is recommended that the commission ratio be 30%~50% of the commodity price; do not modify commissions and coupons when sales increase. When the value reaches a certain value and becomes stable, the commission can be appropriately reduced to increase the coupons to maintain flat sales; finally, the low commission and low coupons can be maintained.

(2) Don't change commissions and coupons frequently, especially when you see a lot of people pushing and find that the losses are serious, you will immediately reduce commissions and coupons, which will greatly affect the accumulation of sales in the early stage. At the same time, be sure to refer to the data before modifying, and do not change it arbitrarily.

2. Scenario promotion

After the store's products have accumulated a certain amount of sales, if the label has great potential, the ranking is higher, and the traffic is more accurate, you can try scene promotion.

For products with high potential for scene promotion, it is recommended to select all the scenes for promotion in the early stage, and then analyze the data for optimization; if the combination of crowds and resource positions, it is recommended to select all the crowds and resource positions in the early stage, and then continue to adjust and optimize.

In terms of bidding, low bids and high premiums or high bids and low premiums are acceptable. It is recommended that all groups and resource positions set the same premium at the initial stage, and adjust according to the data performance. The adjustment is recommended several times to avoid a sudden increase or drop in traffic, which will affect the effect. Marketing activities can also be set lower, because the exposure here is larger to prevent blind promotion.