Domain Name Valuation Guidelines

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The price of domain names is definitely what everyone cares about most. Some people think that their domain names are expensive, but others think that the domain name is of little value, so I will tell you today about the evaluation criteria of domain name value. .

  1. Actual cost method

Refers to the method of pricing based on the actual cost paid to obtain a domain name. If it is an organization or individual applying for a registered domain name by itself, the actual cost it pays includes registration fee, handling fee or other fees, etc.; if it is an outsourced domain name, its actual cost includes the purchase price, commissions and transactions incurred during the process. other expenses, etc. Its calculation formula: P=P1+R+M+C+0

P - domain name appraised value; P1 - domain name purchase price or registration fee; R - domain name leasing fee; M - maintenance fee; C - follow-up fee; 0 - other fees.

The actual cost method is difficult to truly reflect the actual value of the domain name. Since the actual value of a domain name is often quite different from the acquisition cost, this method is only suitable for organizations or individuals to hold and use the domain name, or to evaluate the value in some special circumstances.

2.4C Evaluation Method

The 4 c are: domain name length (Characters), commercial value (Commerce), corporate credit rating (CrditRctihg) and top-level domain name (Com). Each C is a very important factor, and the combination of the four Cs determines the value of a domain name. The evaluation result of each C of the domain name is divided into 4 stars and five grades, of which 4 stars are the best.

According to the above four elements, referring to the evaluation standard of Greatdomains, a comprehensive evaluation domain name value base price table suitable for China's national conditions is obtained. Its calculation formula: P=P1×K1×K2×K3×K4×S

P—domain name value; P1—base price (based on the base price reference table of domain name value); K1—domain name length adjustment factor; K2—credit rating adjustment factor; K3—top-level domain name adjustment factor; K4—commercial value adjustment factor ; S—year coefficient (12/20).

The above two methods of domain name evaluation are more commonly used. You can evaluate the domain name in your hands according to the above methods. If you still think it is inaccurate, you can use the domain name evaluation function of the platform to understand the price of your own domain name.

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